The Future of Advertising for Advocacy
Thank You, Students at Oklahoma University
The National Indigenous Women’s Resource Center (NIWRC) congratulates Oklahoma University graduates Maddy Campion, Skylar Gardner, Carlie Langlois, and Prof. Tom Patten on their award-winning work highlighting NIWRC and the crisis of MMIW. The dedication to this work gives us a glimpse into the future of advocacy, and we couldn’t be more excited!
“Tom and I are so proud of the team for receiving the Best-in-Show award at the ADDY Awards in February and especially for winning the Mosaic Student Impact Awards,” said Ray A. Claxton, Assistant Professor of advertising at Gaylord College of Journalism and Mass Communication. “But we’re even more proud of them for choosing such a worthy cause and organization to base it on.”
The design features different women with painted red handprints on their faces, a familiar symbolic reference to silencing Indigenous voices. The description says, “By utilizing a rich crimson as the primary color in this series of ads, we highlight the most important elements of the campaign.”
The spec spots included a bus stop advertisement, mural, billboard, magazine spots, and social media posts, all featuring different women and designs but with overall cohesion. These designs are bold and hard to miss—a reflection of our resilience.
